Welcome to
New Friends of Florence
At New Friends of Florence, we believe every person deserves to be known, valued, and surrounded by genuine kindness. Our community was built on the simple idea that growing older should never mean giving up joy, purpose, or meaningful connection.
Whether someone joins us for Assisted Living, Memory Care, or Memory Care with Hospice, we strive to create an environment that feels warm, welcoming, and full of life. Here, friendships are formed over morning coffee, creativity flourishes through activities and shared experiences, laughter echoes through the halls, and every day offers opportunities for comfort, companionship, and meaningful moments.
We invite you to visit, meet our team, and experience the warmth of our community for yourself. We would be honored to welcome you to the New Friends of Florence family.
Our Specialized Care
We know that choosing a new home for yourself or a loved one is one of life's most important decisions. That's why we take the time to truly know each resident—their story, their preferences, their routines, and the things that make them smile. Our compassionate team is dedicated to providing personalized care while honoring each individual's dignity, independence, and unique journey.
Nestled in the heart of beautiful Florence, Oregon, New Friends of Florence is more than a senior living community—it's a place where families find peace of mind, residents discover new friendships, and every person is welcomed with respect, compassion, and an open heart.
Engaged Community
Community Life
You are family here. We embrace residents and their loved ones into an intimate community where authentic bonds flourish daily and your family genuinely becomes one with ours. Our activities center on personal interests to inspire happiness and engagement. Whether we’re sharing flowers to brighten a morning coffee or relaxing together in the living room, we celebrate small moments. As a smaller community with only 16 rooms per house, we take pride in fostering deep, individual connections with every resident.
For Those That Mean the Most.
enhancing the lives of those we serve