Privacy Policy
# Privacy Policy
**New Friends of Florence / Elderberry Square LLC**
**Effective Date: August 10, 2026**
New Friends of Florence, operated by Elderberry Square LLC (“New Friends of Florence,” “we,” “us,” or “our”), respects your privacy and is committed to protecting the personal information you choose to provide through our website.
This Privacy Policy explains what information we may collect, how we use it, and the choices available to you when you visit our website or submit information to us.
## Information We Collect
### Information You Provide to Us
We may collect personal information that you voluntarily provide when completing a contact form, requesting information, scheduling a tour or assessment, or otherwise asking us to contact you.
This information may include:
* Your name
* Phone number
* Email address
* Information or comments you choose to include in your inquiry
* Information necessary for us to respond to your request
We collect this information primarily for the purpose of responding to inquiries from prospective residents, family members, referral partners, or other individuals who request information about New Friends of Florence.
Please do not submit sensitive medical or health information through general website contact forms unless specifically requested through an appropriate secure method.
## How We Use Your Information
Information submitted through our website may be used to:
* Contact you in response to your inquiry
* Provide information about our community, services, availability, tours, or assessments
* Follow up regarding your interest in New Friends of Florence
* Respond to questions or requests
* Maintain appropriate records of inquiries and communications
* Improve our website and understand how visitors use it
We do not sell your personal information.
## Cookies and Website Analytics
Our website may use cookies and similar technologies to help us understand how visitors interact with the site.
These technologies may collect information such as:
* Pages visited
* General website activity
* Referral or traffic source
* Browser or device information
* Approximate geographic information derived from an IP address
* Date and time of visits
We may use this information to understand website traffic, determine how visitors find our website, evaluate the effectiveness of marketing efforts, and improve the website experience.
Depending on your browser and device settings, you may be able to block, limit, or delete cookies. Disabling certain cookies may affect how some website features function.
## Third-Party Services
We may use third-party website, hosting, analytics, advertising, or communication services to operate our website and understand website traffic. These providers may process limited information on our behalf or use cookies and similar technologies according to their own privacy practices.
We do not authorize these service providers to use personal information submitted to us for purposes unrelated to providing their services to us, except as permitted or required by law.
## Sharing of Personal Information
We do not sell or rent personal information submitted through our website.
We may share information when reasonably necessary with service providers that assist us in operating our website or communicating with individuals who have requested contact.
We may also disclose information when required by law, regulation, legal process, or governmental request, or when reasonably necessary to protect the rights, safety, or property of New Friends of Florence, our residents, employees, or others.
## Data Security
We take reasonable administrative and technical measures to protect personal information submitted through our website. However, no website, electronic transmission, or electronic storage system can be guaranteed to be completely secure.
## Your Choices
You may contact us at any time to request that we:
* Stop contacting you regarding a website inquiry
* Correct inaccurate contact information
* Delete personal information you previously submitted through our website, when applicable
Certain information may be retained when necessary for legitimate business, legal, or regulatory purposes.
## Children's Privacy
Our website is intended for adults seeking information about senior living and related services. We do not knowingly collect personal information from children through our website.
## Links to Other Websites
Our website may contain links to websites operated by third parties. We are not responsible for the privacy practices, security, or content of websites that we do not operate.
## Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our website, services, technology, or legal requirements. Updates will be posted on this page with a revised effective date.
## Contact Us
If you have questions about this Privacy Policy or would like to make a request regarding information you have submitted through our website, please contact:
**New Friends of Florence**
**Elderberry Square LLC**
Florence, Oregon
**Phone:** 541-902-8821
**Email:** directornewfriendsflorence@gmail.com
Online Payments and Payment Information
New Friends of Florence does not currently accept resident rent or other payments directly through this website.
If online payment functionality is offered in the future, payments may be processed through a third-party payment processor. Payment information, such as credit or debit card or banking information, may be collected and processed directly by the payment processor rather than stored by New Friends of Florence.
Any personal information associated with a payment may be used only as reasonably necessary to process the transaction, maintain appropriate business and accounting records, address payment-related questions, and comply with applicable legal or regulatory requirements.
If online payment services are added, this Privacy Policy may be updated to provide additional information about the payment provider and how payment-related information is handled.