Compassionate Memory and Residential Care in Florence, Oregon

Finding the right place for a loved one can feel overwhelming, but at New Friends of Florence, we make it a little easier. Nestled in a quiet, residential neighborhood, our community offers memory and residential care with a personal touch.

We’re a homegrown, locally-run facility that proudly accepts Medicaid, providing accessible, compassionate care for those who need support. Here, residents enjoy cozy studio rooms, delicious homestyle meals, and the attention of caregivers who genuinely know and care for each person.

At New Friends, it’s not just about care. It’s about creating a place your loved one can truly call home in a setting that is warm, welcoming, and supportive.

Enhancing the Lives of Those We Serve.

Life at New Friends of Florence feels like home, with meals, activities, housekeeping, and maintenance all taken care of. Our residents enjoy private studio rooms with private half-baths, furnished with their treasured belongings and abundant natural light. The dining room, where homestyle meals are served, is a welcoming place for coffee, conversation and connection with friends and family.

Let's Connect.

We would love the opportunity to share more about why New Friends of Florence may be the right fit for your loved one and to answer any questions you may have. Please click the link below to complete the brief form, and we will respond within 24 hours.

We are a residential and memory care home conveniently located off Highway 101 in Florence, OR. At New Friends of Florence, we strive to make residential and memory care feel like home by offering:

Our Community:

• Memory Care and Residential Care options in Florence, Oregon

• Medicaid approved

• 48 private rooms on a peaceful 2.5-acre campus in a quiet residential neighborhood

• Residents are encouraged to personalize their rooms with meaningful belongings and décor

• A commitment to treating your loved one with the same care and respect we would give our own family

• Open, ongoing communication between staff, residents, and loved ones

• Homestyle meals prepared daily with attention to dietary needs and personal preferences

• Small pets welcome in our Residential Care program (dogs or cats under 25 pounds)

Supporting Dignity and Independence,
Every Step of the Way.

Everything we do at New Friends is inspired by our dedication to empowering each resident to express his or her individuality. From adding a shelf to display special keepsakes, to fulfilling requests from family members to serve dad’s favorite food, we believe that no detail is too small if it can improve overall quality of life for our residents and make them feel at home and respected. With enhancements that reflect everything from favorite pastimes and meal preferences, to social opportunities and religious practices, we honor those “little things” that are at the heart of each person’s unique identity.