Personalized Support, Every Day
Proudly serving Florence and the Oregon Coast, our experienced team understands the unique needs of each resident and is dedicated to providing personalized care, meaningful connection, and a safe, supportive environment where residents can feel at home.
Memory Care in Florence, OR
New Friends of Florence provides compassionate, specialized Memory Care + Memory Care & Hospice Support for individuals living with Alzheimer’s disease and other forms of dementia on the Oregon Coast.
Memory Care

Hospice Support

New Friends of Florence provides specialized Memory Care for individuals living with Alzheimer’s disease and other forms of dementia. Our experienced team creates a safe, familiar, and supportive environment centered around each resident’s individual needs, routines, abilities, and preferences. We proudly provide compassionate dementia care for families in Florence and throughout the Oregon Coast.
When additional comfort and support are needed, residents can receive or transition to hospice services while remaining in the familiar surroundings of New Friends of Florence. We work closely with local hospice providers to coordinate care, support changing needs, and help residents and their families experience this stage of life with comfort, dignity, and compassion.

Our trained team provides medication assistance and oversight to help residents stay safe and on schedule.
Fresh, nutritious meals and snacks are prepared daily with residents’ preferences and dietary needs in mind.


Personalized assistance with bathing, dressing, grooming, toileting, mobility, and other daily needs.
Meaningful activities, social opportunities, and daily engagement encourage connection, purpose, and enjoyment.

Routine housekeeping and laundry services help keep residents’ rooms clean, comfortable, and familiar.

We work closely with families, healthcare providers, pharmacies, and community partners to support each resident’s changing needs.
